For more than a year, the COVID-19 pandemic has presented a societal challenge: It affects us all, but it affects us differently. Like other societal challenges, such as the climate crisis, economic inequality, and racial injustice, it magnifies old and new social problems and brutally exposes weaknesses in our systems. What would an experiment where all stakeholders in a society – citizens, civil society, social enterprises, companies, foundations, philanthropists, and public administration—collectively participated in an open process of social innovation look like?